Founder and director of La Fabrica Films, Joe has maintained his position as a respected visual artist, director and producer in Mexico, the US and Latin America. Joe began his career in front of the camera with early aspirations of becoming an actor. Swayed by his curiosity of the moviemaking process, he dropped out of acting school in Mexico and moved to Los Angeles to pursue film.
He acquired initial training behind the camera at the International Photographers Guild where he worked for most of the major Hollywood studios on various feature film projects and TV series.
Today, Joe is an expert in testimonials, cars, kids, and acting. With a sharp interest in post-production and visual effects, he is well known for his ability to incorporate these elements with live action. His range of projects is extensive and continues to evolve, from directing to producing.In 2006 he produced his first feature film.
In 2011 at the National Palace Gallery in Mexico City a 360 degree multimedia show entitled “Mexico 200 Years: A Nation in Progress” was displayed as a part of the celebrations for the Mexican Bicentennial. He is also developing other projects for film, multimedia and TV for the International Hispanic Market.